World’s #1 Fragrance for Men — 2025

Our 2025 eau de parfum collection which we released in June isn’t just turning heads, it’s been getting some serious attention from some serious people in some serious places.
 
The Robb Report officially crowned Daintree Rain Tea as 2025’s #1 fragrance in the world for men. While I don’t make fragrances to win awards, I was pretty stunned to receive this independent recognition of my work from a senior global fragrance writer who has "smelled everything”.
 
And then off the back of that, GQ’s fragrance writer concluded that no other brand in Australia was making better fragrances.
 
When you take big risks in life to follow your dreams, and venture into the subjective world of artistic endeavour, it’s incredibly humbling to see that within 5 years you can go from nothing to something meaningful and create fragrances that have global resonance.
 
Thank you to my small universe of team members, suppliers, manufacturers and creative colleagues who help us in each step along the way to go from idea to the finished fragrant bottles of joy and intrigue.