NATURAL vs SYNTHETICS
Our primary reason for being a niche natural perfume house is because we’re focussed on telling the story of Australia’s native botanical plants. Naturals are more complex and vibrant than their synthetic counterparts. Their structural complexity makes them more challenging to work with (than synthetics), but to us that makes them more interesting. And more beautiful.
Ancient resins, such as frankincense and labdanum have been used for thousands of years in healing and spiritual practices. Working with those materials connects us to a broader human experience across time and history. That provides a more powerful, almost mystical, connection than working with synthetic materials recently made in a science lab.
Ancient healing practices involving the use of aroma chemicals from plants are also fascinating. Various scientific studies have shown the impact on brain activity following the inhalation of plant derived scents, and this field of the chemistry of aromatherapy is another area that informs our decision to work with naturals. Fragrances loaded with synthetics lack the complexity to offer these functional benefits because they are too one dimensional. So why fake it with synthetic fragrances when you can have the rich, vibrant, therapeutic beauty of the real thing?
Our goal is to make functional natural fragrances that provide both pleasure and purpose.