Naturals, Synthetics & Sustainability


This is a big topic. It touches on environmental, ethical, political, and cultural issues. It’s complex and nuanced with challenges on both the demand and supply side of the fragrance industry ledger. 

As a natural perfume house, our ability to source quality natural fragrant essential oils and plant extracts from around the world is critical to our business. However, we cannot do this without having regard to the impact that our design decisions have on plant species that are endangered or critically endangered. And also without understanding how many of these ingredients are grown, harvested, processed and the impact their currency has on local communities living in remote parts of the world.

Our goal is to add a lens of conscious design to every aspect of our business and hopefully influence our customers to make more conscious consumption decisions. And ultimately for us all to have a deeper connection to, and respect for, nature.

Click here to learn more about our Sustainability Protocol.